Mailchimp

Upserts each enquirer into a Mailchimp audience, tagged innkept-lead, with first/last name and phone as merge fields.

Connecting

Recommended — OAuth: open Integrations → New integration → Mailchimp and click Connect Mailchimp — log into your own Mailchimp account and approve access, then set the audience ID below.

Manual fallback — API key (also your own account):

1. In Mailchimp: Account → Extras → API keys → create a key (it ends -usNN — that suffix routes to your datacenter).
2. Find the audience ID under Audience → Settings → Audience name and defaults.
3. Paste both into the integration form.

Consent handling — read this bit

UK PECR / GDPR: completing an enquiry form is not marketing consent. So:

• Guests who ticked the widget's marketing opt-in arrive as subscribed — fair game for campaigns.
• Everyone else arrives as transactional — you can email them about their own enquiry, but they are not added to your marketing list.

Repeat enquiries update the existing member (keyed on email hash) — no duplicates, and an existing member's subscription status is never downgraded by us.